Palassa Creative House bags 'My' toys creative duties

Palasa Creative House has won a big account in the starting of the year as the creative agency has won the creative duties for 'My' toys.

The Mumbai-based Bouse Enterprise is stepping into the toy market in the coming months so as to expand the business. Following this, the company has roped in Palasa Creative as the creative partner.

Reports say that under the deal, Palasa will design the brand logo and packaging for Bounce's toys and will also conduct on-ground activities.

According to the reports, the account is worth of Rs 20-30 million. The company is aiming to target preschoolers initially with the toys having the tagline, 'its only for me'.