Parag Milk Food to get a makeover

Parag Milk Foods the Pune-based dairy is all set to get a makeover. The food products will get a new visual identity.

According to the reports, the makeover is also supported by the new communication strategy and the company will also launch its new cheese brand 'Go'.

Scion a Bangalore based agency has got the contract and the agency is taking care of the whole visual makeover, packaging and the launch of the new range of products.

The campaign also comprises TV promotion and on ground activities including tasting and demo activities.