Paree's #EaseHerWorkFlow champions period-friendly workplaces

Paree Sanitary Pads, a leading feminine hygiene brand by Soothe Healthcare, is on a mission to improve women's experiences during their periods, this time focusing on the workplace. In conjunction with Menstrual Hygiene Day, Paree Sanitary Pads launched the #EaseHerWorkFlow campaign, an extension of their ongoing #Pareevartan initiative promoting menstrual hygiene awareness, education, and empowerment.

The campaign highlights the need for supportive work environments through the #PeriodFriendlyWorkplaces movement. Research by CIPD indicates that nearly half (49%) of women don't disclose menstrual-related absences to their managers, reflecting the lingering stigma surrounding menstruation. Furthermore, a staggering 67% of employers lack menstrual health policies.

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Paree Sanitary Pads' #EaseHerWorkFlow campaign features a film that emphasizes the importance of creating a more dignified and comfortable experience for women during their periods, not just socially but also professionally. The film advocates for active participation and supportive measures to normalize and address menstruation openly. The brand is leading by example by introducing a Period Work from Home Policy, allowing women the flexibility to work remotely during their menstrual cycles. This acknowledges the unique challenges faced by women and aims to provide the support and flexibility needed to maintain productivity and well-being.

The campaign extends beyond just menstrual products. #EaseHerWorkFlow underscores the crucial role men can play in supporting their female colleagues. By fostering an inclusive and understanding work environment, advocating for menstrual health policies, and openly discussing menstruation, men can significantly contribute to a more equitable and supportive workplace for all.

Sahil Dharia, Founder & CEO of Soothe Healthcare, expressed his enthusiasm about the launch, stating, "We are thrilled to introduce the #EaseHerWorkFlow campaign on Menstrual Hygiene Day. Our goal is to normalize and support menstruation in all aspects of life, particularly the workplace. This campaign is a call to action for society to take meaningful steps towards making menstruation a dignified experience for all women. By raising awareness and education, we can cultivate a society that truly understands and supports menstrual hygiene needs. We believe this initiative will pave the way for a more inclusive and equitable world for women."

Shruti Kapoor, Lead – Marketing at Soothe Healthcare, echoed this sentiment, saying, "At Paree, we've always strived to have open conversations about menstruation, and that's reflected in our brand identity and campaigns. With #EaseHerWorkFlow, we want to showcase how an empathetic and collaborative environment can empower women to excel at work. These small gestures will bring about a true #Pareevartan (transformation) in the entire menstruation narrative."

Join Paree Sanitary Pads in their mission to create period-friendly workplaces. Watch the campaign film and learn how, by understanding and supporting women at work, we can collectively create a more equitable and supportive work environment.