Parle-G unleashes ‘Genius’ Vibes for Ganesh Chaturthi!

There are some things that we take for granted just because that is how it always is. Tradition carries on. Sometimes, the younger generation thinks twice about an accepted norm and infuses that tradition with a perspective that did not exist before. Parle-G’s Ganesh Chaturthi film is a celebration of the mood and joie de vivre that Lord Ganesha brings to every home on the eve of the festival.

The film is created as a timeless discourse about tradition and gender. It refrains from preaching or instructing the audience. Instead, the audience is drawn in as part of the story. Parle-G’s brand becomes part of the storyline, with a nod to the broader message.

The long-format film conceptualized and created by Thought Blurb Communications captures the mood and spirit of the festival. The film has been conceptualized in Marathi, since the festival holds more relevance in the Maharashtrian community and to reach a wider audience, it has been released in 4 more languages, as Ganeshotsav is now a pan-Indian festival.

Released in a total of 5 regional languages, Hindi, Marathi, Kannada, Telugu and Gujarati the film aims to connect with the HSM market and build a stronger connection and recall value.

Also Read: Parle G shows how any interview can be aced with support of best friends