TBWA elevates Erin Riley to Global CEO

TBWA has revealed a new global leadership team for 2025, with Erin Riley, currently the US CEO of TBWAChiatDay, being promoted to the role of Global CEO of TBWA.

Riley has been with the organization since the year 2016, initially joining TBWAChiatDay Los Angeles as President before becoming CEO in 2021. In 2023, she successfully unified and expanded ChiatDay in both New York and Los Angeles as the CEO of ChiatDay US.

Erwan Guillou, who serves as the US CFO of TBWAChiatDay and Global Chief Pricing Officer, has been named the Global CFO.

These appointments follow the establishment of Omnicom’s new global division, Omnicom Advertising Group (OAG), which saw the elevation of TBWA’s previous Global CEO, Troy Ruhanen, and Global CFO, Denis Streiff.

Also Read: Omnicom aligns BBDO, DDB, TBWA under Omnicom Advertising Group