PepsiCo India Makes a Sweeping Win at The ABBY Awards 2024

PepsiCo India, a company with a successful history of churning out award winning campaigns across its food and beverage categories, has yet again made a mark in the marketing space by winning big at the ABBY Awards held this year.
Gatorade won a total of 11 awards with 4 golds, 5 silvers and 2 bronzes across categories such as digital, technology, PR, etc. for its innovative Turf Finder Initiative, making it the brand with the highest number of awards.

Launched earlier this year, the initiative aims to foster a passion for sports amid the hustle and bustle of India’s metropolitan areas. The recognition at the ABBY Awards further highlights Gatorade's commitment to encouraging active lifestyles and nurturing a love for sports in densely populated cities.

Meanwhile Lay’s bagged 8 metals with 3 golds, 2 silvers and 3 bronzes in categories such as Green Award, Brand Activation and Promotion, Digital and so forth, for Smart Farm and the Biochar Project.
In 2023, kickstarting the Biochar Project, the brand partnered with the Punjab Agricultural University in India to build a new design of an earthen kiln for controlled stubble burning, rectifying the current practice adopted by farmers, and redress its consequences on the climate and soil.
The same year, to salute the spirit of Indian farmers, Lay’s set out on a journey to reinvent Indian farming practices with Lay’s Smart Farm - a unique app that uses satellite imagery & remote sensing to create an early warning system for our farmers. The platform blends satellite imagery, AI, and weather forecasting data to create an early-warning system for farmers. Smart Farm helps 27,000 farmers it partners with across India, where and what human intervention is needed—and is helping to make its farming climate resilient.

Commenting on the occasion, PepsiCo India Spokesperson said, “We are immensely proud of the recognition that Gatorade and Lay's have received at the ABBY Awards 2024. These accolades are a testament to our unwavering commitment to support the community through innovative initiatives. Gatorade Turf Finder, Lay’s Smart Farm and the Biochar Project exemplify our dedication to leveraging technology and creativity to make a positive impact in our communities. We look forward to continuing this journey of innovation and excellence, making meaningful contributions.”