Publicis Media wins L'Oreal UK account from EssenceMediacom X

EssenceMediacom X, a media agency specializing in handling conflicting accounts, has lost L'Oreal UK and Ireland, one of its biggest clients, to Publicis Media. This comes as EssenceMediacom is also up for repitch with another major client, Sky.

L'Oreal UK and Ireland spends an estimated £220m annually on advertising, making it a significant loss for EssenceMediacom. While the agency remains the UK's largest, the loss adds to concerns about the effectiveness of merging digital specialist Essence with the larger Mediacom.

WPP, EssenceMediacom's parent company, has previously acknowledged challenges in simplifying its media agency structure. This raises questions about the future of EssenceMediacom and the wider WPP media landscape.