Percept Activ conceptualized & executed the music launch of Tamil movie

Percept Activ, the Strategic Business Unit of Percept Sports & Entertainment, recently added one more feather to its crown by conceptualizing and handling the music launch of one of the biggest movie of the year "7aam Arivu' on 22 September, 2011 at Chennai Trade Centre, Chennai. The event was studded by the presence of legends and successful celebrities who have created history in Tamil cinema.

South Superstars - Surya and Shruti Hasan - starrer "7aam Arivu' is the biggest production ever for a music launch having 1000 sq.ft of LED screen. Eminent actors like Lakshmi Rai, Karthik and others mesmerized the packed house with their performances. Famed Bollywood actress Isha Sharwani's high voltage performance added thrill and excitement to this star studded event. The high point of the event was an international act (Golden Adagio) and a laser story board which was used for the first time in the history of any Tamil based event. 7aam Arivu's music made everyone swayed & swing throughout the evening.

Speaking on the successful execution of the event, Sanjay Shukla, Chief Operating Officer - Percept Activ said, "We are absolutely delighted to have handled the music launch activity for one of the biggest blockbuster of the year "7aam Arivu'. The activities were considerately conceptualized and perfectly executed by the team, making it an outstanding event."

Percept Activ's flawless planning & execution certainly made the music launch of "7aam Arivu' a grand success. It was an evening to remember!!!