Yasmeen Mishra appointed as President & Head at Tribes Communication

Yasmeen Mishra has been appointed by Tribes Communication for heading their Mumbai office. As per her new role, Yasmeen will be leading the strategic inititiaves and business operations for the western region across units, further augmenting the footsteps of Tribes Communications in the market.

With more than 24 years of wide ranging experience in marketing leadership across diversified industries which include Media, CPG, and Retail, Yasmeen is bringing vast expertise and knowledge. Yasmeen has a demonstrated prowess in scaling and pioneering businesses, brand development and evolution, integrated marketing communications, and steering revenue growth via strategic collaborations.

From interning at Discovery Channel to heading marketing for Retail, CPG and Media brands, Yasmeen has spent most part of her professional journey understanding how brands and businesses have stories to tell their consumers. This in turn has taught her how to build brands through powerful storytelling.

Expressing her excitement about joining Tribes Communication, Yasmeen stated, “In an age where consumer attention is a scarce resource, Tribes has led the way, enabling a multitude of brands to establish profound connections with their consumers through its diverse media solutions that blend creativity, technology, and innovation. I'm deeply excited to be part of this journey, working alongside the dynamic Mumbai team to help Tribes scale even greater heights."

Prior to joining Tribes Communications, Yasmeen held several key leadership positions at renowned agencies such as HT Media, Fever 104 FM, Louis Phillip, Tommy Hilfiger, Pernod Ricard and others where she led diverse teams and implemented impactful marketing strategies for prominent brands across various sectors. She has delivered strategic multi-media campaigns that have increased brand visibility, revenue and profitability across print, radio, digital and social media. Yasmeen has spearheaded brand marketing strategies, created brand extensions, launched new verticals & products across India and the Middle East.

Welcoming Yasmeen, Gour Gupta, Chairman, Tribes Communications said, “I am happy to welcome Yasmeen to Tribes. With her rich experience in strategic thinking and client delivery, she's poised to elevate our integrated business efforts across all units. Her alignment with our core values centered on people and culture only reinforces her potential to make a significant impact. Collaborating closely with our unit CEOs, Sanjay Shukla, Rahul Kakar, and Partho Ghose & the HR team, I have no doubt that Yasmeen will play a pivotal role in driving our organizational initiatives and shaping our future vision.”

 As a fully integrated agency, Tribes offers medium centered, impactful solutions across OOH, experiential marketing, activation, digital solutions, and more. Tribes now has an extensive client roster with over 100 clients which includes industry giants such as Amazon, Facebook, Google, Honda, Swiggy, Diageo, Michelin, Phillips, OnePlus, Pepsi, Jockey, Yamaha, Kotak Bank, HDFC ERGO, Marks & Spencer, H&M, Godrej, WNS, Aditya Birla, Real Me, HP, Microsoft, Schneider, Government Of India, ITC, Deloitte, PWC, Legrand, MG motors and many more. The agency is at present the largest and the fastest growing OOH and Experiential agency in India with a capitalized billing of 87 million USD.