Percept and Arjun Rampal announce their new joint endeavor

After conquering Asia with India's first "glocal' intellectual music property, Sunburn, Percept is well on its way to establishing India as the hottest music travel destination on the planet. Joint Managing Director of Percept and Entertainment Mogul, Shailendra Singh, has joined forces with entertainment powerhouse, Arjun Rampal, to fulfill a mutual dream and launch "Lost".

Held in Pune on November 23rd, 24th and 25th, "Lost" is the world's first music festival driven by culture, tradition & soul. But, it is so much more than a music festival. It's an experience.

Performance driving experts are, right now, designing a world class, music intensive road rally to reach the festival. Each festival-goer will get a road trip kit, complete with car decals, flags, and merchandise, roadmaps, and GPRS co-ordinates to reach the interactive party pit stops. Everything enthusiasts need to reach the festival, while exploring new roads and terrain.

The festival itself is a music extravaganza with International & domestic talent coming together from across various music genres like Pop, Rock, Dubstep, House , Reggae , Drum & Bass , Metal & R&B. India has so much killer talent to showcase, and "Lost" has the spirit to bring them all together on one platform. If you have the music to play, play it. Bring your instruments. Bring your songs. Bring your passions on to one of the three main stages or two experimental stages.

"Lost" will bring families and friends together and remind people of a greater sense of belonging. It is a festival of the fans, by the fans, for the fans. It is about getting lost, to discover yourself.

Percept Ltd. is a pioneer in conceptualizing and launching various successful properties and is excited to join hands with Arjun Rampal to take one more step in making India an international music travel destination.

Captained by Shailendra Singh, Percept is eager to continue introducing festivals that affect the cultural dimensions of the country. He says "there is no better feeling than to give our crowds an ultimate music experience; we are excited to take it to the next level. You have nothing but full power entertainment to look forward to at LOST".

A-list big Bollywood star, Arjun Rampal created history with the LAP FI after parties, bringing Lady Gaga to India and creating the Lap Nightclub Experience in Delhi. His passion is music, and he's been known to spin some killer tracks in the night. He is equally excited about this venture, saying "My belief is that when one is lost they connect with themselves, and get to know themselves. Lost, the festival, promises to evolve you in your sense of music from different genres amidst a stunning setting. There are rock stars and musicians in this country that are lost and don't have anything to do so this will give them a platform to find themselves. Lost is to find yourself, that is the whole vibe of it, our heritage our culture, that'll be integrated, the props the backdrops, I see it being very Indian."

Expect three LOST festivals in 2012. Are you ready to get lost, to find yourself?