Percept H: One-stop shop for best packaging ideas

They sell rice, cars, shoes, education, tea bags, ideas & concepts¦may not be in that order, but once the buyer sells it down the line the cycle is a complete success shop by itself. No, this isn't about a new store on the block, but a complete idea factory called Percept H ” an ad agency which is more of a brand custodian for its clients. Clients get the advantage of Percept's complete 360 solutions ' both marketing and advertising ” to stay ahead in today's demanding market.

Budget strings aren't allowed to put the team's creative freedom on a short leash while Percept helps its clients reap advantage of the seismic unleashing of its ingenious minds. Besides good creativity, the agency's key clients get the benefit from the agency's keeping a finger on the pulse of ever-shifting global market trends and strategic real-time issues. And perhaps this why like the many other big names in the consumer market, Lakshmi Energy & Foods Limited (LEAF), the largest manufacturers of long grain non-basmati rice globally and Pavers England ' the premium leather footwear brand have entrusted their products, respectively, to Percept ” for better packaging and handling.

COO of Percept/H, Delhi, Amitava Mitra highlighted on the team's winning approach which floored the two clients. "In spite of having the JWT, Lowe and Mudra in the race, I guess the reasons why Lakshmi Foods, a first-time advertiser with huge and ambitious plans gave us the business is our complete understanding of the client and his requirements as well as how we planned to launch and build the brand in the global market."

For Pavers, the ad agency will restrict to limited use of a few select magazines focusing strictly on in-shop displays within the allotted spend and mostly focus on retail during summer and winter seasons.