Pernod Ricard becomes official partner of Paris Saint-Germain

Pernod Ricard, a global leader in the spirits and wine industry, has announced a strategic partnership with Paris Saint-Germain (PSG), one of the world's most iconic football clubs. This four-year agreement will see Pernod Ricard's premium brands become the official partners of PSG's men's and women's football teams, as well as the handball team.
For over a decade, Pernod Ricard has been an integral part of PSG’s hospitality program as the official provider of wine and spirits. Now, with this enhanced partnership, Pernod Ricard steps up as PSG’s worldwide official partner, becoming the exclusive champagne and spirits provider for the club. This partnership will also grant Pernod Ricard dedicated visibility, communication rights, and the ability to create unique, bespoke experiences for fans and patrons.
This partnership brings together two iconic global brands that share a commitment to celebrating victories, sportsmanship, and human connections. Together, Pernod Ricard and PSG will craft sophisticated, on-the-ground experiences that epitomize the elegance and shared successes cherished by PSG supporters. By uniting their values and strengths, these two leading brands will amplify the essence of French savoir-faire and culture on a global scale.
Philippe Guettat, EVP Global Brands at Pernod Ricard, expressed his excitement, stating: "In recent weeks, the world has witnessed how sport embodies audacity, passion, and unity—values that align perfectly with Pernod Ricard’s purpose of being Créateurs de Convivialité. Through this partnership with Paris Saint-Germain, we aim to celebrate the beauty of togetherness and achievement through the magic of sport. We will be cheering on PSG and their ambitious goals for the upcoming seasons."
Nicola Ibbetson, Director of Partnerships and Sponsorships at Paris Saint-Germain, added: "We are thrilled to collaborate with Pernod Ricard, a prestigious partner that shares our passion for excellence, conviviality, and elegance. This partnership represents a perfect synergy, where each brand elevates the other, and together, we will take the PSG and Pernod Ricard experience to new heights on the international stage."