Phir Mile Sur launched on Radio City 91.1 FM

Phir Mile Sur was appropriately launched on the eve of Republic Day, at a grand event at the Taj Land's End, Mumbai. The film was released by legendary cine-star Amitabh Bachchan as well as amongst celebrities and dignitaries who have partnered or participated in the making of the magnum opus.

More than 60 of India's icons have lent their support to this initiative which has taken almost a year to create. It took more than 60 days of on-location shoot, across 15 cities of India, 30 days of post production, 20 of India's biggest superstars, 12 of India's best musicians, 13 of India's best singers and dancers, 12 of India's most renowned sports person to create this magnum opus.

Speaking on their association with the project Rana Barua EVP and National Head Programming and Marketing says, "Radio City has always been a people's radio station and we strongly believe in our nation's values. 'Mile Sur Mera Tumhara' has been an iconic national song for over 22 years, driving unity amidst diversity and it's an honour for us to help recreate the same magic once again with its resounding tune played exclusively on Radio City 91.1FM."

This iconic song was premiered on Doordarshan and instantly became India's beloved melody. It featured many national icons of the time, including, Amitabh Bachchan, Kapil Dev, Pandit Bhimsen Joshi, Kamal Hassan, Balamurlikrishna, Lata Mangeshkar, Prakash Padukone, just to a name a few.

'Mile Sur Mera Tumhara' showcased the diversity of India to establish its message of unity. The song captivated and enthralled every Indian.

You can also listen to each of these artistes on Radio City 91.1 FM, as they speak about the making of the video and being part of history.