Plum launches perks: Offers curated healthcare and wellness benefits

Plum, a leading insurtech platform in India, has introduced Plum Perks, a comprehensive suite of healthcare and wellness benefits for employees. The platform now boasts over 50 health and wellness brands offering discounts to users through the Plum app.

Popular brands such as The Whole Truth, Good Bug, Cosmix, Nua Health, Pee Safe, Cloudnine, Supertails, Heads up for Tails, The Sleep Company, Toothsi, HealthifyMe, PharmaEasy, Orange Health, Khayaal, Clove Dental, Lenskart, and Tata 1mg are among those partnering with Plum Perks. Users can also enjoy exclusive discounts and free subscriptions from these top brands.

Plum emphasizes a meticulous curation process for all products and services listed on the platform, ensuring quality and relevance for its users. This launch aligns with the company's commitment to providing exceptional and personalized healthcare solutions.

"Plum Perks combines customer preferences with substantial savings of up to ₹30,000 annually for average users," said Saurabh Arora, CTO and Head of Healthcare at Plum. "Our curated offerings, categorized into food and nutrition, self-care, health, fitness and active living, and family care, are based on extensive behavioral research and consumer consumption patterns."

According to Mintel, healthcare spending in India is primarily directed towards medical emergencies (43%), health and wellness (46%), and preventive healthcare/vitamins and minerals (40%).

“At Hyugalife, we are thrilled to partner with Plum to create the best, and a highly curated healthcare ecosystem for the new health-conscious generation. This collaboration reflects our commitment to delivering exceptional and personalised health supplements offerings that cater to the unique needs of Plum's customers. Together, we aim to positively impact the healthcare experience, ensuring accessibility, quality, and comprehensive care for all,” said Neehar Modi, Cofounder, Hyugalife. 

"At Plum, we are excited to announce the enhancement of our health and wellness suite with Plum perks, providing a comprehensive and curated healthcare experience for our users. With access to the best doctors, thorough assessments, and invaluable information through curated content and expert-led webinars, Plum is dedicated to supporting our users' health and wellness journey," said Jayanth Ganapathy - VP Healthcare at Plum. 

Plum Telehealth has now logged in 59,100 consultations over the past year, with over 16,000 health assessments taken up since launch in January ‘24. 

Founded in 2019, Plum aims to increase health insurance adoption in India by making it accessible, affordable, and user-friendly. The company has secured $20 million in funding and is backed by investors Tiger Global and Peak VX Partners.