A Weekly Ad Compilation of Storytelling Magic: From Roads to Rituals

This week’s ad campaigns brought a burst of creativity, blending innovation, tradition, and heartfelt stories. From revolutionizing road journeys with luxury to reimagining festive shopping experiences, these campaigns pushed the boundaries of connection and emotion. Whether it's urging viewers to rethink the mundane, embrace meaningful moments, or enjoy the seamless fusion of science and magic in everyday rituals, these ads perfectly captured the essence of modern consumer life. Dive into a world where emotional bonds, convenience, and aspirational experiences are at the heart of every story.

Morris Garages India

The campaign film introduces MG Windsor as an aspirational business-class experience brought to the road and within reach of Indian consumers. The campaign will roll out across various digital platforms with a series of eight feature-led films. These films centre around a family of four, a mother, father, their 8-year-old daughter, and a grandfather, who embark on enriching journeys enhanced by the vehicle's innovative features, such as the Infinity View™ Glass Roof, Aero-lounge™ seats with 135-degree recline, and the 15.6-inch GrandView™ infotainment screen.

Zepto

Celebrating the unique legacy of Soan Papdi, Zepto’s latest campaign urges everyone to think twice before regifting. After all, who can resist its flaky, melt-in-your-mouth goodness? The campaign film (watch it here) tells the tale of Soan Papdi’s rise to fame, its life of being joyfully (and sometimes reluctantly) passed from home to home, and now, its big comeback under Zepto’s wing.

Atlys

Featuring two humorous ads, the campaign spotlights the often awkward moments travelers face when immersing themselves in new cultures. These relatable scenarios highlight atlys' ability to simplify one of the most stressful parts of international travel — getting a visa on time. While the onus of adopting the local cultural norms, is on the travelers themselves!

My Lloyd

Lloyd, one of the leading consumer durable brands has launched two campaigns featuring Bollywood superstars Deepika Padukone & Ranveer Singh. The film throws a light on Lloyd latest innovations: The Novante IoT enabled washing machine and India’s fastest Ice Making Refrigerator which makes ice in flat 29 minutes.

Meesho

Meesho is the latest brand to partner with Paytm Ads on the Soundbox, during its exciting Mega Blockbuster Sale. This partnership signals a new benchmark in audio advertising, transforming the moment a transaction is completed offline into a potential online purchase through the Meesho app. By unlocking demand for e-commerce in Bharat, Meesho is making online shopping accessible and affordable for a large segment of the population. The brand takes pride in democratizing e-commerce, ensuring that even the most remote towns can enjoy the convenience and joy of festive shopping online.

Parle Products

The 3-minute-long film has been released in the digital media last weekend. And it has already gone viral with people sharing it in various WhatsApp Groups. This is the third film created by Thought Blurb Communications for Parle-G, that has gone viral in just the last 40 days! Ganpati and Teacher’s Day films being the other two.

At the heart of the film is the despondence of a grandmother feeling alienated by a changing world, and a grandson who is just learning that another world existed before his time. This precipitates a set of decisions on the latter’s part.

Flipkart

This Diwali, Flipkart is inviting shoppers to embrace what they eagerly wish to do: get rid of the old and welcome the new. Understanding that many people wait for an auspicious occasion to make significant purchases, the brand has unveiled a new campaign that encourages customers to take advantage of its Big Diwali sale.

Conceptualised by FCB Kinnect, the task was to quickly set up the need for the Big Diwali Sale, right after Big Billion Days. The idea, simply articulated with the line ‘Purana Hatao’ humorously misdirects the audience and effectively conveys the campaign’s message.

Plumsters. 

This fresh campaign, with its charming narrative and science-meets-magic approach, underscores Plum's philosophy of ‘be good’ and highlights the seamless blend of research-backed formulations and deep consumer trust built over the years. It highlights that skincare transcends the physical act of applying products & encompasses the emotional connections cultivated along the way. The narrative encourages consumers to embrace rituals that accompany their skincare journeys, affirming that every routine is a moment to celebrate and a chance to connect with oneself and with the things one loves. 

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