Polycab India appoints Shwetal Basu as Senior VP &Head of Brand & Marketing

Shwetal Basu has joined Polycab India as Senior Vice President and Head of Brand Marketing. With over 20 years of marketing experience across various industries, she previously served as Chief Marketing and Communication Officer at Shoppers Stop for three years. Basu has also worked with Metro Brands Limited and spent nearly six years at Aditya Birla Retail. Her expertise includes consumer behavior, go-to-market strategy, brand positioning, research, digital and content marketing, and visual merchandising.

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