Shoppers Stop's encourages mothers to take a break this Mother's Day

The premium fashion, beauty, and gifting omnichannel destination in India, Shoppers Stop  is changing the course of conventional Mother's Day celebrations for paying a tribute to the extraordinary women shaping our lives. The #TakeABreakMom campaign, is a welcome change of pace, centering on the straightforward but significant concept of giving moms the break they rightfully deserve!

While mothers often play the role of the CEOs of their households, the #TakeABreakMom campaign throws a  light on the resume they never drafted. Managing numerous responsibilities, spreading limitless wisdom, and bestowing unconditional love, mothers perform the role of problem solvers, caregivers,  and mentors without getting the cognizance of a revered job title or a big paycheck. In a dramatic transition, Shoppers Stop chamipions perceiving motherhood as a full-time profession which deserves keen appreciation and recognition.

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The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

Commenting on the campaign Shwetal Basu, Customer Care Associate and Chief Marketing Officer at Shoppers Stop, said, "Our mothers  are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break."

The campaign goes beyond mere acknowledgment of mothers' tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800 + brands, ensuring they find the perfect ensemble for any occasion.