popkorn hires Ranit Mukherjee, Pranabesh Sana as Sr Creative Directors

 popkorn, the digital creative arm of V360 Group, has commenced the year with the appointment of Ranit Mukherjee and Pranabesh Sana, joining the fast-growing agency as Senior Creative Directors. With this, the agency has expanded its creative team, aiming to offer creatively superior campaigns to its marquee clientele.

Pranabesh Sana brings over 19 years of expertise in shaping creative strategies and visual identities. His illustrious career includes pivotal roles at renowned companies such as Times of India Group, GroupM, and Mirum Digital (Wunderman Thompson). He has successfully led major campaigns for clients such as Hero Moto Corp, Pernod Ricard, Perfetti Van Melle, Hero Electric, Greenlam Industries, Ford India, and many more.

Ranit Mukherjee, a multi-award-winning creative with 14 years of experience, joins popkorn with an impressive background in agencies like FCB India, Hakuhodo, BEI Confluence, and YAAP. His portfolio includes work for brands such as Vistara, BMW, Whirlpool, Hero Motocorp, Vivo, Nokia, AllOut, and Centrum. Ranit played a key role in TOI's No Conditions Applied Sindoor Khela, Vistara's Soundtrack of Travel, Centrum Multivitamin's launch in India, Hero Motocorp's ISL campaign, and Vivo's Care with Joy campaign.

Pranabesh Sana, said, "I am thrilled to join popkorn, there’s a great sense of momentum with our recent wins. My passion lies in transforming ideas into visually stunning solutions, and I look forward to contributing to the firm’s journey of creating impactful narratives."

Ranit added "Joining popkorn is a very exciting move for me. I believe in pushing creative boundaries, and here, I see the opportunity to not only meet but exceed those benchmarks. Our mission is clear, with the right people and clients in place. 2024 is going to be massive”

Vishal Mehra, CEO, popkorn, said, "popkorn is currently at a critical growth juncture, having onboarded key frontrunners as clients. The strategic hiring is in line with our growth journey, as we level up our creative leadership. We are thrilled to have Ranit and Pranbesh join us as Senior Creative Directors. Our ambition is to keep building an agency and the culture where we do impactful and iconic work. We are fortunate to have these two creative leaders join us”.