Vikas Sachdeva joins ZEE as EVP & Head International Ad Sales

Vikas Sachdeva has joined ZEE Entertainment Enterprises Ltd as the Executive Vice President and Head- International Ad Sales. In this role, Sachdeva will spearhead the international advertising sales initiatives for the company, bringing his wealth of experience and expertise to drive growth in key markets.
Prior to joining ZEE, Vikas Sachdeva served as the Head of India International Ad Sales at Disney Star, where he played an instrumental role in the company's success during his 9.5-year tenure. His contributions were significant in expanding the network's international business footprint across the UK, Middle East, APAC, and Sri Lanka for both mainstream and regional channels.
Before his tenure at Disney Star, Sachdeva held the position of Group Head (Corporate Sales) at Radio City 91.1 FM. Additionally, he has a rich background working with The Times Group (BCCL) in the Response department, overseeing retail and e-commerce categories.
With a remarkable career spanning over 19 years, Vikas Sachdeva brings a diverse and comprehensive understanding of the media industry. His expertise encompasses print, radio, digital, and TV.