Publicis Groupe Leads as World’s Top Ad Company: Arthur Sadoun

• Ending 2024 as world’s largest advertising group: 
  • +6.3% organic growth in Q4, leading to +5.8% for the full year
  • Strong FY performance across all regions: U.S. at +4.9%, Europe +5.4%, Asia Pacific at +6.3%
• Maintained industry-leading financial KPIs: 18% operating margin rate, headline EPS up +4.9% at €7.30, free cash flow at €1.84 billion¹
• 2024 proposed dividend at €3.60 per share, up 5.9%, fully paid in cash
• Confident in continued outperformance in 2025:
  • Organic growth guidance of +4% to +5%
  • Operating margin rate slightly above 18%
  • Free cash flow of €1.9 to €2.0 billion

Arthur Sadoun, Chairman and CEO of Publicis Groupe:

“Thanks to a very strong Q4, Publicis became the largest advertising company in the world in 2024.

We are ending the year in the number one position across the board, growing three times faster than our holding company peers, and five times faster than the IT consultancies. We delivered industry-high financial ratios while stepping up the pace of our investments in AI and talent. Once again, we topped the charts in new business rankings. 

But even more importantly, we are accelerating on our status as a Category of One thanks to our unmatched 1st-party data capabilities, our connected media ecosystem, our creative firepower, and our 25,000 engineers, brought together through the Power of One. This makes us confident in significantly outperforming the industry in 2025 for the 6th year in a row.”

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