Pulse Candy launches AI-powered Ganesh Chaturthi campaign at pandals

Pulse Candy, a renowned brand from the DS Group, has unveiled its latest campaign, Pulse Ganesh Mahotsav, blending the traditional celebration of Ganesh Chaturthi with cutting-edge AI technology. The initiative allows devotees to bring their personal vision of Lord Ganesha to life using artificial intelligence, marking a unique digital celebration during the festival.

In collaboration with iconic pandals such as Lalbaugcha Raja in Mumbai, Tulsi Bagh Mandal in Pune, Nashikcha Raja, Yaadgar Ganesh Pandal (Sambhaji Cha Raja) in Aurangabad, and Mecosabagh Servajanik Ganesh Utsav Mandal in Nagpur, Pulse Candy is set to engage festival-goers in an innovative way. The campaign, Meri Bhakti Mere Bappa, invites devotees to create personalized AI-generated visualizations of Lord Ganesha, paralleling Ganesha’s multiple avatars with the variety of flavors offered by Pulse.
At the Pulse Ganesh Pandal, visitors can interact with the AI system by describing their ideal depiction of Lord Ganesha via a tablet, which then generates a customized image integrated with elements of Pulse candy.

Arvind Kumar, GM of Marketing at DSFL, said: "Maharashtra is a key market for our candy business. With the Pulse Ganesh Mahotsav, we aim to resonate with young audiences and keep the brand relevant and cherished. By merging tradition with innovation, we’re offering a memorable experience that captures the vibrancy of both devotion and choice, much like our diverse Pulse candy flavors."

To extend the experience beyond the pandals, Pulse Candy has also launched a social media contest and an AI-powered microsite. Devotees can create their own Ganesha visuals online, share them on platforms like WhatsApp and social media, and stand a chance to win exciting prizes.

Also Read: DS Group’s Pulse Candy brings AI Innovation to Ganesh Mahotsav