Rajesh Iyer bids adieu to Colors; Joins Zee as Business Head

Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Rajesh Iyer as Business Head – New Initiatives|Hindi Broadcast. Rajesh will be responsible for the overall functioning of the New Initiatives|Hindi Broadcast and will report in to Mr. Bharat Ranga, Chief Content & Creative Officer, ZEEL.

Speaking on his appointment, Mr. Bharat Ranga, Chief Content & Creative Officer, ZEEL, said “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. ZEE Family welcomes Rajesh and wishes him all the success.”

Rajesh Iyer commented on his joining, saying “I have always admired the ZEE Group, who have been pioneers in the Satellite and Broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”

Rajesh brings with him over 13 years of rich experience in the areas of Marketing and Business. His last assignment was as Vice-President–Marketing for COLORS, Viacom 18 where he set up the marketing operations including teams and processes, planned and implemented the marketing strategy for the launch of the brand. Prior to joining COLORS, he worked with STAR India Pvt. on Star Plus, Interactive Services and Content & Communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.

Rajesh Iyer’s appointment is with effect from 19th March, 2014.