Rajkummar Rao stars in Maruti Suzuki True Value's Easy car deals campaign

Maruti Suzuki True Value, India’s most trusted pre-owned car brand, has unveiled its latest initiative, the #SirfTrueValuePe campaign, featuring five new brand films. This campaign aims to further solidify True Value’s position as the premier destination for seamless buying and selling of pre-owned cars, emphasizing the platform's reliability and customer-centric services.
Starring acclaimed actor Rajkummar Rao as the brand ambassador, the new films showcase the hassle-free experience of selling cars through True Value, highlighting key benefits such as timely payments and easy RC transfers. Two of the films focus on promoting True Value's Direct-Buy feature, while the remaining three emphasize the comprehensive services available to customers purchasing pre-owned vehicles, including a rigorous 376-point quality check, three free services, verified car history, and up to a one-year warranty. These offerings are designed to ensure customers have peace of mind, whether buying or selling a vehicle.

Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, commented: “The #SirfTrueValuePe campaign signifies a transformative step in how Maruti Suzuki True Value serves its customers, positioning us not just as a platform for buying pre-owned cars but also as the preferred choice for selling them. Our impressive growth reflects our commitment to delivering exceptional and transparent experiences in the pre-owned car market. With a robust network of 591 outlets, we guarantee our customers the best value when selling their cars and complete peace of mind when purchasing through True Value.”
The campaign's commercials, 'Gaadi Bikti Hai #SirfTrueValuePe,' feature Rajkummar Rao advising customers on the ease of selling their cars at True Value. The 'Gaadi Milti Hai #SirfTrueValuePe' films showcase the unparalleled buying experience at True Value.
The comprehensive campaign will be rolled out across various platforms, including television, OTT channels, digital media, and social networks, aiming to engage a wide and diverse audience.

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