Range Rover named official partner of Wimbledon

Range Rover has announced its official partnership with The Championships, Wimbledon,  bringing together for the first time the oldest tennis tournament in the world, and the  world’s foremost luxury SUV brand. 

The Championships is the quintessentially British sporting highlight of the Summer. Viewed  by millions globally, the prestigious Grand Slam tournament will be supported for the first  time with Range Rover as the Official Vehicle Partner for 2024. The transition from Jaguar to  Range Rover will see JLR’s support of The Championships extend to more than a decade. 

Range Rover leads by example with breathtaking modernity, peerless refinement and  unmatched breadth of capability, informed by over fifty years of evolution; delivering the  most luxurious SUVs for global clients. Every Range Rover is available as a plug-in electric  hybrid, with the first fully electric Range Rover due to be revealed later this year.  

The fleet, including the latest Range Rover and Range Rover Sport plug-in electric hybrid  models, will be used to transport players, their teams and officials to and from official  venues throughout The Championships, using the on-site charging facilities to maximise the  use of Range Rover’s pure electric driving range of up to 120 kms. Reducing vehicle emissions is a critical component of Wimbledon’s environment positive  commitment. The on-site charging infrastructure at the recently completed Indoor Tennis  Centre is powered by renewable electricity and is capable of accommodating increasing  numbers of hybrid and electric vehicles as progress continues towards the All England Club’s  2030 net zero operational emissions target. 

Geraldine Ingham, Range Rover Managing Director, said: As an iconic British cultural event  watched by millions across the world, The Championships provides the ideal opportunity for  Range Rover to engage with our global clients with creative storytelling, that perfectly  captures the elegance and refinement of our vehicles and the synergies between our two  modern luxury brands.” 

Deborah Jevans CBE, Chair of the All England Club, which stages The Championships, said:  “We are delighted to be continuing our long-standing partnership with JLR with the  announcement of Range Rover as Official Vehicle Partner. I am particularly pleased with the  inclusion of a significant number of lower emission plug-in hybrid vehicles in the fleet, with a  focus on as many journeys as possible being delivered in EV mode. This is another step  towards our goal of achieving net zero operational emissions by 2030." 

The Championships is set to take place from 1 to 14 July 2024 at The All England Lawn  Tennis Club.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing