RateTiger & Travelscream to offer digital marketing

RateTiger, by eRevMax, has partnered with Travelscream to incorporate online advertising and marketing management. Hoteliers can now create and update digital marketing placements alongside all other online travel websites in RTSuite giving them an easy and flexible way to manage travel deal promotions through a portfolio of global travel-centric media channels in one simple step.

Scott Wilkins, COO, Travelscream said "With the increasing prominence of online marketing and channel management in the travel trade, this integration aims at providing hoteliers with a well-rounded solution to address these needs. We can help hoteliers to reach the right audience through targeted marketing campaigns leading to direct sales on their website."

Hotels can now focus on driving bookings directly to their websites by adopting marketing campaigns across multiple distribution channels including travel websites, email newsletters, RSS feeds and social networks. This means hoteliers can further maximize reservation opportunities using PayPerClick (PPC), Social Media and Travel Portals.