Red FM hikes its advertising rates

The decision to hike rates follows the recent re-branding of the erstwhile S FM stations into Red FM making the Red FM Network, India's Largest Network* with a spread across 50 stations and a listenership of 34 lakhs*.

Commenting on the hike, B. Surendar, Senior VP and National Sales Head, Red FM, said, "We had rationalized our ad rates during the recession and now, we are correcting it. In the past year or so, we have consolidating out position as the largest network with a spread of 50 stations across India. The re-branding exercise has helped us increase efficiencies and reap the benefits of scale while offering cost effective solutions to our clients. In less than a year after the re-branding, Red FM Network has shown a robust performance in IRS with a total Listenership of 34 lakhs. In addition to this, our recent success at the India Radio Forum where we swept the awards with a total of 9 awards, proves that we have the stamp of approval from both our listeners as well as the trade."

Commenting on the effect that the rate hike will have on the advertisers, B. Surendar, said, "As a media company, our services go far beyond radio and into 360 degree solutions for our clients. Our advertisers understand the value proposition we offer and come to us because of a differentiated brand, a proven track record, the strength of our network and because of our ability to provide 360 degree communications solutions."