Rediffusion/Edelman picks Roger Darashah as Director!

Roger Darashah from Edelman's Barcelona office has taken charge as Director-Rediffusion/Edelman, providing PR strategy and counsel for Tata mandate companies.

Mr Robert Holdheim, Managing Director of Edelman India, said he is looking forward to Roger's "experience in managing multi-markets across countries bringing an organizational excellence to the management of the Tata mandate in public relations".

"I welcome Roger Darashah both to India and to the team," said Mr. Arun Nanda, Chairman and Managing Director, Rediffusion-Y&R. "His professional experience with global clients, like handling such an assignment for a client like HP in over 45 countries, should prove invaluable to us. We would seek to ensure that Rediffusion/Edelman provides the best-in-world class support to our client."

Before joining Edelman, Mr Darashah was Managing Director of the technology PR agency Hotwire France for five years supporting a range of clients including Research in Motion, Western Digital, Interwoven, TCS and Infor. His previous experience includes Cable& Wireless where he was PR manager for the operator's corporate division and Weber Shandwick where he provided pan European PR support for HP's Personal Systems Group based in Grenoble, France.