Reliance Communications to exclusively market Android devices in partnership with Google

Telecommunications service provider, Reliance Communications, has announced its plans to exclusively market Android TM* devices in India over its superior network for the next 2 years. Through this strategic collaboration with Google TM*, Reliance Communications will market the Android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in the country.

Reliance Communications, the first telecom operator in the country to collaborate with Google, is committed to devote dedicated resources to accelerate the delivery of superior services, content and applications for Android device users. Reliance Communications will create exclusive data plans and services specifically targeted to promote Android devices on its network. This collaboration will ensure that the data plan is optimized for usage with Android devices; the services offered will help create a distinctive and enhanced experience for existing customers on its network using Android devices along with the promotion of at least one 3G data plan.

In line with other such collaborations in mature markets like USA, Japan and Australia, Google has associated with Reliance Communications to leverage the pan India high quality Reliance network, especially the superior Reliance 3G network along with the fastest growing Android mobile platform to deliver leading-edge mobile applications, services and devices.

Announcing this partnership, Mr. Sanjay Behl, Group Head ' Brand & Marketing, Reliance Communications Limited said, "In line with the rapid growth of Smartphones in the country, Reliance has collaborated with Google to catapult the change by providing compelling new experience to device users in terms of speed, coverage and app ecosystem across segments. Our collaboration with Google is set to bring in many novelties and unique features for device users on our superior network, complementing the innovation of Android powered services and devices."

The marketing activities will include Above the Line / Below the Line activities, developing co-branded mobile applications for Android Smartphones and marketing campaigns promoting the Google Mobile Services. Reliance Communications shall continue to work on Android launches and promotional campaigns going forward in the next 2 years.

To reveal the distinctive affiliation between Reliance and Android, Reliance Communications has introduced the Reliance ' Android "BLUE BOT" advertisement campaign across various platforms. The campaign showcases the Green Android BOT changing its colour to become the "Reliance BLUE BOT' symbolizing the partnership as "Be Blue, it's Simply Better!!'

*Android and Google are trademarks of Google Inc.