Reprise Media to handle digital mandate for LG Electronics

LG Electronics', the brand that is known for its innovative technologies, unique products, and cutting-edge designs has allotted its digital mandate to Reprise Media, the digital agency of IPG Mediabrands.

Reprise Media will look after LG Electronics product portfolio which includes air conditioners, refrigerators, microwaves, washing machines and vacuum cleaners.

The duty was awarded to Reprise media following a multi-agency pitch for these product lines. Reprise media will be not handling the media buying, but the rest of the responsibilities which will include providing strategy from media communication, planning & to do creative on digital. Anjali Hegde, CEO, Reprise Media, has confirmed the new development at her end.

Reprise will also provide strategy for media and communication, creative services and production, product website development and providing ideas across social media and activation's.

Founded in 2003, Reprise Media is a world-class digital advertising agency focused on connecting brands with customers that seek them out online. Reprise Media works with clients such as Verizon, Hyundai, American Airlines, Honda, SunPower and many more.