RMAI Hosts Successful Rural Case Study Summit at BML Munjal University
On 22nd November 2024, Rural Marketing Association of India successfully hosted the day event of maiden chapter of ‘Rural Case Study Summit 2024’ at BML Munjal University, Gurgaon.
The event showcased some of the best-case studies and acclaimed winners of Flame Awards Asia held in July 2024 at TajVivanta, Surajkund.
Speakers from TVS Credit, CASE Construction, Agriliv Research Foundation, Corteva AgriSciences, Goup M, Anugrah Madison, Insight Outreach and Impact Communication presented case studies from TVS Credit, HUL, ITC, Perfetti, CASE, Britannia, Corteva, Glenmark Pharma and P&G sharing
valuable insights on Brand Awareness, Use of Technology & Social Media, Distribution and Channel Development, CSR Initiative, Visibility and Congregation Platform and Sales Promotion.
Rural domain experts Rajkumar Jha (Ex Ogilvy, Director-Rural Campus), Sanjay Panigrahi (Ex Pidilite, Independent Director & Consultant), Dr. Anirban Chaudhuri (Marketing Strategist) and Prof. Pratik Modi (Dean-BML Munjal University) shared their valuable insights during the masterclass sessions.
The event provided network opportunity with leading corporate professionals exploring potential collaborations with experts in the rural marketing domain.
The summit was spearheaded by Davinder Singh, CEO- ACIC-BMU Foundation, an IRMA alumi, having 3 decades of extensive industry experience globally, sponsored by TVS Credit Services Ltd and co-organised by BML Munjal University, Gurugram. Adgully and Krishi Jagran were the summit media partners.
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn