Goldmedal Electricals has upped its offline & online budgets by 15-20%: Kishan Jain

In this interaction with Adgully, Kishan Jain, Director, Goldmedal Electricals, shares insights into the current consumer sentiment and the company’s strategic approach to capitalize on the rising demand. Jain sees a notable surge in consumer interest this year, prompting Goldmedal to launch an array of new products, including fans and geysers, alongside existing offerings. With the campaign theme #ApnaGharApniVibe, Goldmedal aims to resonate with consumers’ diverse preferences for home upgrades and celebrations. The company is investing significantly in digital and outdoor marketing to raise awareness and showcase how their products can enhance festive experiences.

Speaking further, Jain adds, “This year, our primary focus has been on increasing awareness about our products. Goldmedal has expanded its product portfolio both in width and depth. We recently launched fans and geysers, and we have also introduced a range of exciting products in other categories, such as LEDs, modular products, and home automation. We have extensively utilized digital media to inform our audience about these products and their features.”

The company has been bullish on the festive season this year and came up with theme of #ApnaGharApniVibe for its festive campaign. “Our festivals symbolize new beginnings and prosperity, and each of us has unique preferences reflected in how we upgrade our homes and lifestyles. Through this campaign, Goldmedal aims to help you create a home that matches your vibe. This is achieved through our range of lighting devices, modular products, electrical appliances, and home automation products, offering a wide variety of choices. Our strategy is to showcase these products and demonstrate how they help you celebrate festivals in your own way,” he adds.

Jain informs that Goldmedal has increased its budgets for both offline and online marketing this year by approximately 15% to 20% compared to the previous year.

“We are currently focusing the majority of our spending on digital platforms, outdoor advertising, and theatres,” he adds.

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