Rural activation for Glucon D account goes to Mudra Max

The Mumbai office of Mudra Terra, the rural marketing agency at Mudra MAX, has added the media duties for Rural Activation for Glucon D.

On choosing Terra as Glucon D's Rural Activation agency, Mr. Sundip Shah, VP Marketing, Heinz India Pvt Ltd, said, "We are happy to have Terra on board as our Rural Activation agency for Glucon-D. Glucon-D touches lives of around 40 million households in India. It is our endeavour to reach, involve & engage more and more consumers in order to make Glucon-D relevant to them. Terra with its experience and expertise in rural communication will help to contribute in it. With this association, we hope to build a personal connect with our consumers that makes Glucon-D a part of their everyday life. We are excited and are looking forward to our association with Terra."

Glucon-D was introduced in 1994 and has been the category creator and dominant market leader ever since. Glucon-D is a glucose based beverage and is available in powder form. With 99.4 % pure glucose, it is easily absorbed by the body and hence gives instant energy. Glucon-D was adjudged as the Most Trusted Cold Beverage Brand in India by the Brand Equity Survey, 2009. The consumption cuts across Socio Economic Classes, Age groups and geographies and reaches out to more than 4 Crore Households today.

Commenting on the win, Ajay Sundaram, Vice President and Head, Terra said, "It is a matter of great pride to be associated with an iconic brand like Glucon D which will help the agency in gaining knowledge about the category and enrich the agency on the whole as well. With this partnership, we hope to bring value across the table which is appreciated by our client Heinz India Pvt. ltd.