Samsonite unveils X Boss collection with Social Beat and Influencer.in
Leading luggage brand Samsonite has introduced its latest premium collection, the Samsonite X Boss Collection, in collaboration with Social Beat and Influencer.in. This exclusive line of bags is designed to celebrate inner ambition, positioning the collection as a symbol of leadership and confidence.
Inspired by the idea that everyone has a “boss” within, the campaign focuses on empowering individuals through this premium range of Samsonite bags.
To capture this essence, Social Beat and Influencer.in teamed up with a diverse group of influencers, including Anaita Shroff, House of Misu, Rizwan Bachav, Anvit Oberoi, and Dilip Khosla. Each influencer showcased their unique leadership styles while highlighting how the Samsonite X Boss bags complement their personalities. The campaign’s hashtag, #BossInYou, underscores the collection’s message of embracing one’s inner leader.
Speaking on the launch, Anushree Tainwala, Executive Director of Samsonite South Asia, said: "Samsonite has always been synonymous with quality and innovation, and the X Boss collection continues that legacy. This campaign allowed us to connect deeply with our audience by embracing the idea that there’s a boss in everyone.”
Arushi Gupta, Head of Influencer Marketing at Influencer.in, added: “The Samsonite X Boss campaign celebrates individuality and leadership. Partnering with influencers who truly reflect the spirit of being a boss allowed us to create content that resonates with authenticity and aspiration.”
The Samsonite X Boss collection has received positive feedback, making it a must-have for those leading with style and authority. The collaboration between Samsonite, Social Beat, and Influencer.in has set a new standard for digital campaigns, pushing the boundaries of creativity and audience engagement.
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