Kamiliant unveils bold new campaign – "Naam Hai Kamiliant, Kaam Hai Toughness"

Kamiliant, the luggage brand known for its durability and globally inspired designs, has taken a bold step forward with the launch of its first-ever television campaign, "Naam Hai Kamiliant, Kaam Hai Toughness." Designed to showcase unmatched resilience, the two-part TVC series puts Kamiliant’s toughness to the test like never before.
Starring Bollywood action star Tiger Shroff and actress Tamannaah Bhatia, the adrenaline-charged campaign highlights the brand’s ability to withstand extreme conditions. In the first TVC, set aboard a speeding train, Tamannaah confidently declares, "Naam hai Tamannaah, kaam hai tabahi," before tossing a Kamiliant bag towards Tiger. The twist? The bag contains a remote-activated explosive. As the detonation sends it flying through a shattered window, the luggage remains unscathed upon landing. Impressed, Tiger delivers the campaign’s powerful tagline: "Naam Hai Kamiliant, Kaam Hai Toughness."

With this high-impact debut, Kamiliant reinforces its commitment to providing stylish, durable, and affordable travel gear built for the toughest journeys. Designed for fearless, smart travelers, Kamiliant also offers international warranty coverage, making it the ultimate adventure companion. The second TVC, set to be released soon, takes a playful approach, spoofing popular and widely loved Indian period films, reinforcing Kamiliant’s unique identity through a fun and cinematic lens.
The campaign will be amplified across television, digital, outdoor, and social media platforms, ensuring Kamiliant’s message of strength and reliability reaches travelers across India. Through high-impact storytelling and mass appeal, Kamiliant continues to redefine tough and stylish travel.
Speaking about the campaign, Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, said: "This campaign truly captures the essence of Kamiliant—tough, stylish, and ready for anything. Kamiliant is designed to be the trusted companion for modern travelers, offering a unique blend of global aesthetics, durability, and affordability in one unbeatable package."

Adding to this, Prateek Bharadwaj, Chief Creative Officer, Lowe Lintas, remarked: "This campaign takes Kamiliant into a playful, cinematic world where our suitcases become the unexpected hero. Through quirky, filmy scenarios, we’re showcasing the surprising toughness of Kamiliant in a way that’s as entertaining as it is memorable. We wanted to show that Kamiliant can handle just about anything – with a touch of fun and Bollywood flair."
With this bold new campaign, Kamiliant once again proves that no matter where your adventures take you, your Kamiliant luggage will always be as tough as you are.