Sara Ali Khan fronts Lee® X Suneet Varma's new collection

Iconic denim brand Lee® has launched the highly anticipated Lee X Suneet Varma collection, a signature line for women that redefines denim elegance across India. Headlined by Bollywood star Sara Ali Khan, the collection is now available at select Lee stores across India, Shoppers Stop outlets, and online platforms.

Specially crafted by India’s leading couturier Suneet Varma, the collection is designed to push the boundaries of denim fashion under the theme ‘Denim beyond Definition’. The launch marks a significant milestone for Lee as it ventures into bold styles tailored specifically for its Indian customers.

Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Lee in India, commented: “We are excited to bring trendsetting partnerships and amazing products that redefine the fashion scene in India. The Lee X Suneet Varma collection perfectly embodies this vision, showcasing our dedication to offering innovative and stylish experiences. This blend of denim and Indian couture celebrates individuality and marks a bold move into the fashion and lifestyle arena.”

The Lee X Suneet Varma collection seamlessly blends the casual comfort of denim with the sophistication of couture fashion. From statement-making jeans to elegant denim dresses and chic separates, it encapsulates the perfect fusion of contemporary style and timeless elegance. With a rich heritage in denim craftsmanship, Lee stands as a symbol of durability and style, now reimagined through the creative lens of Suneet Varma.

Customers can shop the Lee X Suneet Varma collection at select Lee stores across India, Shoppers Stop outlets, and online at www.lee.in and Tata Cliq Luxury.

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