Sara Ali Khan shines in Shopsy's latest campaign for value shoppers

Shopsy, India's leading hyper-value platform, has unveiled its latest campaign, 'Apna Swag, Bina Brand Tag,' featuring brand ambassador Sara Ali Khan.

This campaign emphasizes the value-conscious Bharat consumer's knack for getting the best quality and style within their budget, challenging the common perception that lower prices mean lower quality. Shopsy positions itself as the go-to destination for high-quality products at lower prices by eliminating mark-ups.

The campaign gained traction when a video of Sara Ali Khan's outfit mishap on an airplane went viral. The clip sparked conversations about the seemingly expensive outfit and potential damage. Contrary to expectations, Sara remained calm and later revealed that her outfit was from Shopsy and unbranded, underscoring the message that stylish, high-quality outfits don't always come with a hefty price tag.

Shopsy's campaign resonates with Bharat consumers, who often seek value for money, quality, and trendiness without overpaying.

Prathyusha Agarwal, Business Head at Shopsy, commented: "As one of the country's fastest-growing hyper-value platforms, Shopsy offers millions of Bharat e-shoppers a unique opportunity to bridge the gap between their dreams and means. The 'Apna Swag, Bina Brand Tag' campaign, featuring Sara Ali Khan, reflects our understanding of customers' needs, prioritizing affordability, quality, and trends. We are dedicated to providing the best quality at affordable prices, especially as online shopping grows in smaller cities."

"Being part of Shopsy’s campaigns is always a blast—they’re so fun and relatable! As someone who loves a good deal, Shopsy really hits home for me. This time around, it’s even more special because I got to be myself. It's exciting to partner with a brand that exemplifies the perfect combination of quality and affordability. This campaign celebrates smart, value-conscious choices, and I’m sure customers will enjoy it as much as I enjoyed working on it."

The campaign highlights Shopsy's commitment to delivering high-quality products at affordable prices. Nearly 70% of Shopsy’s customers are from Tier 2 and Tier 3 cities like Bhagalpur, Bankura, Kurnool, Nagaon, and Dhule, with 90% of new customers being millennials and Gen Z. In 2024, Shopsy saw its highest orders from UP, West Bengal, Maharashtra, and Bihar, with over 60% of customers from tier-3+ cities.
Developed by the creative agency 22 Feet, the campaign features an ad set on an aircraft.

The campaign, featuring Sara Ali Khan’s authentic portrayal, aims to enhance Shopsy’s brand presence across TV, print, social media, and digital platforms.