Saridon Woman's bold TOI letter takes on menstrual pain

Saridon Woman, a leading solution for menstrual pain, made a powerful statement today with a unique print campaign. In a groundbreaking move, the brand partnered with Lowe Lintas to publish a full-page open letter in The Times of India (TOI), addressing the issue of menstrual pain and urging women to break free from its discomfort.

The letter, which appeared in 22 editions of TOI across 14 states and 45 cities, challenged the societal norm of women silently enduring menstrual pain.

Saridon Woman called upon women to confront their discomfort head-on and take control of their lives. The ad highlighted the effectiveness of Saridon Woman, emphasizing its ability to provide relief from period pain in just 5 minutes.
This bold initiative has quickly captured the attention of readers across India, sparking discussions about menstrual health and women's empowerment.

By taking center stage in one of the country's most widely read newspapers, Saridon Woman has demonstrated its commitment to breaking taboos and providing women with the support they need.

Also Read:Bayer India launches Saridon® Woman with No Pain, Period campaign