Shaken, not stirred: An offbeat conversation with Dentsu’s Prashant Mathur

Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very well-known industry leaders. We present video interactions with the prominent industry leaders’ on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more…

In this offbeat conversation, Adgully explores the lighter, lesser-known side of Prashant Mathur, Vice President, CXM, dentsu India. Mathur reveals his unique perspectives, creative quirks, and a touch of wit. From breaking business norms to dream dinner guests, he shares candid answers that offer a fresh take on leadership, marketing, and the power of unconventional thinking.

What is a widely accepted business rule that you completely disagree with?

I completely disagree with the 9-to-5 work culture. While I believe in dedicated work hours, I also feel that people should have the flexibility to decide when they are most productive.

What is a creative ritual you follow to generate new ideas?

Reading. I read a lot because it gives me insights into other people’s perspectives, which helps me stay creative.

What is an unusual hiring question you like to ask candidates?

Actually, I don’t ask unusual questions. I prefer asking regular questions and look for unusual answers. I also believe that in an interview, people don’t always say what they truly mean, so I try to understand what’s left unsaid.

If your leadership style were a cocktail, what would it be called?

Dry Martini – shaken, not stirred!

What is the most radical business idea you’ve had but never acted upon?

I once thought about creating a portal where people could report corruption in their daily lives and post pictures as evidence. But when I reached out for support, everyone was too scared to back it – and eventually, so was I.

If you could have dinner with an entrepreneur from any era, who would you choose?

Mohandas Karamchand Gandhi. His philosophy of non-violence and problem-solving is something I deeply admire, and I think it could be adapted in today’s business and leadership context.

If you could read the mind of one marketing leader for a day, whose would it be?

Narendra Modi.

If AI could handle 90% of your work, what’s the 10% you’d never give up?

Thinking.