Shalimar Paints Launches Advanced Waterproofing with a new campaign

Shalimar Paints Ltd., a leading name in the Indian paint industry for over 120 years, has unveiled two groundbreaking additions to their Home Protect Waterproofing range: Zero Damp Advance and Zero Damp Smart. These innovative products set new standards in waterproofing, offering exceptional protection against seepage with warranties lasting up to 12 years.

Advanced Technology, Superior Protection:
Shalimar Paints' Zero Damp utilizes a fiber-reinforced elastomeric coating to create a robust shield against both internal and external water seepage. Backed by cutting-edge technology and extensive research and development, it boasts heat reflection properties, helping to lower surface temperatures and provide cooler interiors during hot summers.
#IntelligentBanoJugaduNahi: Empowering Smart Solutions

Recognizing the common tendency to rely on temporary fixes for seepage, Shalimar Paints launched the engaging #IntelligentBanoJugaduNahi campaign. Collaborating with influencers Saurabh Jain and Palak Shah, the campaign aims to educate consumers about the importance of addressing seepage proactively with effective solutions like Zero Damp.

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Kuldip Raina, Director, Sales & Marketing, Shalimar Paints said: "Dampness is a problem, witnessed by almost every Indian household, particularly in areas with high humidity or heavy annual rainfall. We are pleased to announce our two innovative products in the ZERO Damp Range that will protect your spaces from internal and external seepage and solve all your problems including dampness, cracks, flaking, fungal growth, and efflorescence. At Shalimar Paints, we are committed to delivering superior solutions that underscore our dedication to providing our customers with products that not only protect but also enhance the longevity of their homes.”

Speaking on the campaign, Varun Malik, Marketing Head, Shalimar Paints said: “As most people do not take the problem of seepage seriously, which leads to grave damage later, we also launched #IntelligentBanoJugaduNahi campaign to raise awareness, on social media. The response has been overwhelmingly positive, and we believe it has successfully educated the importance of addressing seepage issues proactively.”

Zero Damp Advance offers double seepage resistance, crack bridging up to 3 mm, and can endure up to 20% wall moisture, supported by a 12-year warranty. Its anti-algal and anti-fungal properties promote a healthy environment which is crucial during the rainy season, reducing fungal health risks. Alternatively, Zero Damp Smart provides affordable waterproofing with a 3-year seepage warranty and effective water damage protection. These new products were recently launched at a special event in Dubai (UAE), attended by over 300 dealers and partners.

The recent launch of these products at a special event in Dubai (UAE) with over 300 dealers and partners underscores Shalimar Paints' global reach. Their unwavering commitment to quality and innovation ensures they remain at the forefront of the evolving paint market. By continuously upgrading infrastructure, investing in R&D, and revolutionizing product offerings, they prioritize a consumer-centric approach