Shreyas Iyer and HUEMN unveil high-energy capsule collection

India’s fashion label, HUEMN, has joined forces with star cricketer Shreyas Iyer to launch an electrifying capsule collection that embodies energy, power, and individuality. Rooted in Shreyas’s distinctive aesthetic and HUEMN’s signature design DNA, the collection is crafted for effortless movement both on and off the field.
The Collection
The Shreyas Iyer x HUEMN collection is where sport meets streetwear, striking a perfect balance between fire and thunder, life and play. Featuring bold SI graphics, “Fire & Thunder” motifs, and Shreyas’s iconic jersey number “96,” the collection celebrates his winning mindset and relentless spirit.
Designed in earthy tones, the collection exudes understated confidence, while HUEMN’s signature oversized, unisex silhouettes ensure a distinctive presence. Each piece is a direct reflection of Shreyas’s personal style, blending comfort with a cutting-edge streetwear aesthetic.
A standout feature of the collection is HUEMN’s signature mud wash, a design technique that mirrors the raw, unfiltered essence of sport. Additionally, the inclusion of the Dreamers & Doers Club Badge, a staple of HUEMN’s ethos, celebrates those who challenge norms and redefine the status quo.
Shreyas Iyer expressed his excitement about the partnership, stating: “This collection is a reflection of how I like to move—effortless, yet always ready. It’s been incredible to work with HUEMN, a brand that speaks my language when it comes to style. Every detail in this capsule carries a part of me—my number, my signature, my passion, my aesthetic. I can’t wait for people to experience it and make it their own.”

Pranav Misra, Co-founder & Creative Director of HUEMN, added: “At HUEMN, we don’t just create clothes; we tell stories. This collaboration with Shreyas is about channeling his energy, his mindset, and his individuality into something tangible. It’s about celebrating movement—not just on the field, but in everyday life. This collection is for anyone who plays by their own rules.”
The partnership was facilitated by RISE Worldwide, which specializes in launching unique licensing programs that create meaningful brand extensions and unlock value for stakeholders.