Siyaram’s fresh take on GenZ style with ZECODE

Siyaram’s, a well-established name in India’s textile and fashion landscape, has launched its new brand, ZECODE, catering to GenZ’s flair for bold, expressive, and affordable fashion.

The brand opened four flagship stores in prime Bangalore locations, marking the beginning of what it envisions as a fresh chapter in youth fashion.

With over 5,000 SKUs available across categories for women, men, and kids, ZECODE’s collection ranges from ethnic fusion wear to trendy casuals, embodying an eclectic mix designed to appeal to today’s generation. The brand aims to capture the spirit of GenZ by offering fashion that resonates with their individuality, all at accessible prices.

"ZECODE is not just another fashion brand; it’s Gen Z’s biggest cheerleader," said Gaurav Poddar, Executive Director of Siyaram’s. "Since 1978, Siyaram's has been synonymous with quality and style in India. With ZECODE, we channel Gen Z’s vibrant energy into a brand that celebrates their unique expression."

Jayakar Shettigar, CEO of ZECODE, adds: “ZECODE’s mission is to be an aspirational brand for the next generation, always in sync with their world. Bangalore, with its youthful population of professionals and students, is the ideal launchpad. By the end of our first year, we plan to open 20-25 stores across Bangalore and Karnataka.”

In an effort to connect deeply with its target demographic, ZECODE stores are designed with GenZ in mind, featuring a modern yet welcoming ambience and language that resonates with youth culture. ZECODE aims to bring the latest trends to young shoppers, making it an exciting new player in the fashion industry’s GenZ segmen