Skechers and Signpost India launch 3D Cricket Shoe Bus Shelters in Mumbai

The retreat of cricketing legends like Sachin Tendulkar, Sunil Gavaskar, Shreyas Iyer, Vijay Merchant, and many more, Mumbai witnessed a spectacular fusion of innovation with the launch of Signpost India’s groundbreaking Skechers campaign, with unique installations in 3D elements, crafted with real fabric, were unveiled as part of their new cricket shoe series.

The centrepiece of this campaign is a massive pair of 15-foot cricket shoes, designed in Skechers' signature style, which toured Mumbai before being installed at one of Mumbai’s iconic bus shelters at Azad Maidan.  The city tour on an open van drew crowds who stopped to admire the remarkable shoes, and they have been dropping by to see & take selfies of the shoes mounted on the bus shelter.   During this month-long campaign to launch the new cricket shoes, Skechers have worked with Signpost India and advertised on its OOH media platforms across the top metros of India.

“We are proud to blend creativity with functionality to craft experiences that resonate with the spirit of urban engagement in one of the most widely played sports in India, with a history spanning over 300 years. This collaboration with Skechers is a testament to how a bus stop advertising can evolve into an interactive exposure, especially in a city that lives and breathes cricket. The float, which showcased across bustling streets has gained huge traction on social channels.”, said Haseeb Syed, Chief Planning Officer at Signpost India Limited.

To amplify the excitement, Skechers unveiled the series with the support of two prominent brand ambassadors, Indian cricket team stars Yastika Bhatia and Ishan Kishan. Both players, celebrated for their prowess as wicketkeeper and batter, respectively, added star power to the campaign, capturing the hearts of cricket fans across the city.