Sony collaborates with Shaadi.com

Rishta.com is one of the four serials, which will be launched in the coming year in January. The show has already roped in a sponsor, the title sponsor of the show is Alpenliebe.

As per the reports, the deal is long-standing and will also see innovations at different stages. To start with Shaadi.com will feature a microsite on Rishta.com for web presence of the show.

The show Rishta.com is based on the change of searching the right partner from traditional to modern ways.