Tata sky and aMap in a deal

Tata Sky is one of the leading DTH service providers, and aMap is the only overnight TV Audience Measurement System that provides data on multiple dimensions like demographics, ownership, viewership etc. The meter uses GPRS network to transfer the data, thus making ratings available in real-time.

To this deal, the chief marketing officer, Tata Sky, Vikram Mehra said, "With a subscriber base of 4.5 million, Tata Sky has played a significant role in the growth and development of the DTH sector that is poised to touch 40-50 million by 2015. At the stage that the industry is in, we think it's time that efforts are made to understand and measure the audience viewing habits of these viewers better and are excited to associate with India's leading TV audience measurement system, aMap."

The CEO, aMap, Joseph Eapen then further added and said, "With the subscriptions and support aMap Digital has got, aMap has mounted an exclusive panel to measure this rapidly growing DTH universe. We are proud of the advancement our technology brings to the measurement domain. DTH measurement is vital for the industry as it will manifest the true choice of the viewers, as the DTH space is devoid of placement games, last mile chaos and related influence. It is a boon to niche channels as well."