Sony India welcomes Karan Aujla as brand ambassador for audio products

Sony India has announced renowned music sensation Karan Aujla as the new brand ambassador for its audio product category, reinforcing its commitment to delivering premium sound experiences. The collaboration kicks off with a multi-faceted campaign launching today across digital platforms, outdoor activations, and retail touchpoints.

Expressing his excitement, Karan Aujla said: “Music has been at the heart of my journey, and having the right sound is essential to creating and experiencing it the way it’s meant to be. Sony’s dedication to top-quality audio perfectly aligns with my passion for music and the standards I believe in. I’m thrilled to collaborate with a brand that shares my vision of delivering powerful, high-quality sound to audiences.”

Sunil Nayyar, Managing Director, Sony India, shared his enthusiasm about the partnership, stating: “Sony India is committed to delivering best-in-class audio products that resonate with music lovers nationwide. We are excited to welcome Karan Aujla as our brand ambassador for the audio category. His global appeal, deep connection with fans, and passion for high-quality sound make him the perfect fit for this collaboration. Together, we aim to enhance the way people experience music, bringing immersive sound that truly connects.”

This announcement comes as Sony India expands its portfolio under the ULT Power Sound sub-brand, launched in 2024. Designed for music lovers, ULT Power Sound products—including premium headphones and wireless speakers—deliver powerful, deep sound enhanced by advanced noise cancellation, deep bass, and high clarity. The response has been overwhelmingly positive, with the category witnessing 2X year-on-year growth.

With Karan Aujla on board, Sony India aims to redefine the music experience for its audience, setting new benchmarks in audio innovation and immersive sound quality.