Spotify unveils 'Music, Magic Hai' campaign

 Spotify, the leading audio streaming platform, has launched a vibrant new campaign titled "Music, Magic Hai," aimed at highlighting the profound role music plays in listeners' lives. This campaign, available in four languages—Hindi, Tamil, Telugu, and Malayalam—delves into how music enhances various moments and relationships.

The campaign features four short films that portray how music unites people, evokes nostalgia, bridges generational gaps, and serves as a delightful companion in everyday life. Through simple yet impactful narratives, these ads underscore the magic music brings to daily experiences.

“Music is a powerful medium that can transform your mood, make and mend relationships, and has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners,” said Neha Ahuja, Head of Marketing, Spotify India.

The films depict how music unites friends and family, evokes nostalgia, and bridges generational gaps. To enhance the listening experience, Spotify is also offering a special deal for Indian users: three months of Spotify Premium for ₹59 (valid until August 25th).

Regular plans like individual, duo, family, and student subscriptions are also available. For more information and to sign up for the special offer,

visit https://www.spotify.com/in-en/premium/.