Star World ties up with Elle

The English entertainment channel from Star India, Star World is all set to launch the third season of Ugly Betty and to promote the hit series, the channel has tied up with Elle.

The channel aims to target the younger audience so the show will be telecast from Monday to Friday at 10 pm. The channel also has a extensive promotional plan for the TV series. The channel has tied up with the leading fashion magazine Elle in India.

The channel has also planned activities with the promotional plan. The channel is running a contest to find the Betty Of Elle wherein one winner will get the chance to intern at Elle and win a cash reward of Rs 50,000.