Incredible India's new promotion strategy

The brand Incredible India, which is going great guns is consistently working on the marketing strategy.

According to the reports, the promotional plan includes visible branding in the outdoor media like hoardings and advertisments at airports, on trams, taxis and buses and through the print, online and electronic media.

The ministry is also planning to promote the brand through Travel Marts and Road Shows. The ministry may also conduct food festivals to promote the Indian cuisine, as the Indian Tourism office in New York has supported Indian Food Festivals organized in Colombia, Ecuador, Argentina, Uruguay and Paraguay in S. America.

The promotional activities are already being carried out in the overseas market.