Stop gambling with your valuables: Godrej urges secure home storage

 In India, traditional practices for safeguarding valuables often involve hiding them in unconventional places such as under pillows, behind cupboards, or inside temple corners (Pooja Ghar). However, these methods may not provide adequate protection against theft. Recognizing this, the Security Solutions Business of Godrej Enterprise Group, India’s leading integrated security solutions provider, has launched a new campaign to address the misconceptions around home security. The campaign draws a parallel between risky storage habits and gambling, emphasizing the importance of making informed security decisions with Godrej’s technologically advanced Home Lockers.

The campaign leverages a powerful visual metaphor to highlight the risks of unsafe home security practices. It depicts families unwittingly gambling with their valuables — stashing jewellery, watches, and other precious items in unsecured spots like under pillows, inside cupboards, or behind temple corners. By drawing this parallel, the campaign emphasizes that such risky habits put valuables at unnecessary risk. The narrative then shifts focus, urging consumers to break free from these unreliable methods and embrace the trusted security of Godrej NX Pro Luxe Home Lockers. With the tagline ‘Daav nahi, Godrej Home Locker Lagaiye,’ the message is clear: safeguarding your valuables should never be left to chance.

Pushkar Gokhale, Executive Vice-President and Business Head of the Security Solutions Business of Godrej Enterprises Group, said, “For generations, Indians have trusted Godrej for their security needs, and with evolving threats, we continue to innovate and adapt. This campaign aims to reshape traditional mind-sets, reinforcing that true security is not about makeshift hiding spots—it’s about investing in solutions that offer real protection. As security threats evolve, so do consumer lifestyles, and we remain at the forefront of this evolution. Blending durability with design, the new home lockers ensure that security complements both functionality and style. With decades of expertise, industry certifications, and a relentless pursuit of innovation, Godrej continues to redefine what home security means for Indian households.”

Sumeet Bhojani, Head – Brand & Strategic Insights, Godrej Enterprises Group said, “At Godrej, our journey has always been driven by innovation, trust, and a deep understanding of evolving consumer needs. Being one of India’s most reliable brands, our latest series of campaigns reflect our commitment to ‘Unlocking New Worlds’, by offering smarter solutions that add value to everyday life. Whether it's ensuring tension-free security with our advanced home lockers, enabling worry-free living with our IoT enabled digital locks, or enhancing convenience & comfort with our smart ACs, we are addressing the needs of the modern Indian consumers. This campaign reflects our promise to deliver innovative solutions that 'unlock value' for consumers thus enhancing their lives.”

Aligned with the messaging, Godrej’s latest range of home lockers comes equipped with cutting-edge technology, including advanced features such as a tamper-proof motorized lock, dual digital and biometric access, auto door locking, and an in-built I-Buzz alarm, voice recognition, biometric access, and digital passcodes, Godrej NX Pro Luxe ensures robust protection and convenience. In addition to anti-theft alarms and superior build quality, these lockers are designed to seamlessly integrate with modern home aesthetics, offering an elegant yet formidable layer of protection. By emphasizing peace of mind and trust, the campaign appeals to key consumer segments, reinforcing Godrej’s leadership in home security solutions.

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