This Week in Ads: Creativity, Emotion & Innovation Take Center Stage

This week’s ad campaigns showcase a powerful mix of creativity and strategy, blending nostalgia, innovation, and emotional storytelling. From high-energy sports integrations to heartwarming narratives and cutting-edge tech features, brands are pushing boundaries to connect with audiences. Whether through digital dominance, traditional storytelling, or lightning-fast services, these campaigns redefine engagement and leave a lasting impact.

Dream11

This pre-IPL advertising frenzy is more than just a marketing stunt; it's a meticulously planned operation. Brands understand the unparalleled reach of the IPL, and they're determined to capitalize on the pre-tournament buzz. They're not just aiming for a fleeting glance; they're aiming for brand recall that lasts throughout the season and beyond. Every advertisement is a carefully crafted delivery, designed to stump the competition and secure a winning position in the consumer's mind. The cricketers, transformed into brand ambassadors, are the key wicket-takers, their star power lending credibility and appeal to the products they endorse. This pre-game advertising powerplay is a testament to the symbiotic relationship between cricket and commerce, where the thrill of the game is seamlessly interwoven with the allure of consumerism.

OPPO India

Launched across OPPO India's social media, OTT, and other platforms, the film opens in the basement of a commercial building where two cab drivers struggle with poor connectivity. Meanwhile, another driver—having completed nine rides—receives a bonus alert for his tenth ride on his F29 smartphone. Empowered by the device’s 300% Network Boost, he secures the ride even in low-signal conditions, underscoring the role of the smartphone in providing dependable connectivity that supports daily livelihoods. The narrative then shifts to a bustling cloud kitchen, where a manager’s smartphone withstands an accidental spill of multiple beverages—remaining fully functional with a simple rinse, thanks to the F29 Series’ IP69, IP68, and IP66 ratings, protecting against 18 liquids.

CurryNationChannel

The ‘Bathroom Nahi, Freshroom’ campaign takes this promise to the next level, making a strong emotional and sensorial connection with consumers. The newly launched TVC showcases how a simple shift in perception, powered by the right fragrance, can elevate an ordinary bathroom into a ‘Freshroom’ - a space of calm  and relaxation. The film will be rolled out across mainline and digital channels such as Zee Marathi, Zee Cinema, Star Plus, Star Pravah, Dangal, Sony Max, Colors Cineplex, Sun TV, KTV, B4U, Aaj Tak, Pitaara TV, PTC Punjabi and OTT Platforms. It will be made available in 7 regional languages.  

 Zomato

The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.

Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.

Rasna International

A Campaign That Strikes an Emotional Chord

To generate awareness and excitement for ‘Rasna Rich,’ the brand has launched a heartwarming campaign conceptualized by leading advertising agency ‘The Womb.’ The campaign leverages nostalgia and everyday moments to create a strong emotional connection with consumers, particularly families and children,

Kotak Mahindra Bank

Hausla Talks is a key pillar of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega’, reinforcing Kotak’s commitment to evolving as a Bank and establishing itself as the go-to financial services organisation for the Aspirational Indian.

As a challenger brand in the Indian BFSI sector, Kotak has always been guided by the ethos of dreaming big and acting with confidence. At a time when ambition drives progress in the country, the Hausla Talks platform will showcase extraordinary individuals—both Kotak customers and employees —who dared to dream big, face adversity head-on, and emerged victorious across all walks of life.